Infobip strengthens collaboration with Microsoft

Infobip strengthens collaboration with Microsoft

Global cloud communications company Infobip has enhanced its collaboration with Microsoft by integrating its WhatsApp and SMS channels to help businesses to deepen customer relationships, increase loyalty and boost sales.

According to a statement, the extended partnership follows Infobip’s deployment of its communications platform-as-a-Service (CPaaS) on Microsoft Azure in 2021, adding its omnichannel capabilities to Microsoft’s platforms.      

“The evolution of our collaboration with Microsoft demonstrates our commitment to ensure businesses can communicate with their customers using their preferred channel,” said Veselin Vuković, VP of Strategic Partnership at Infobip.

“Our network delivered 225 billion messages last year and is connected to 70% of the world’s mobile devices via 700 global telecom partners. We’re delighted to be a Microsoft partner and our new integration will make it easier for customers to make use of our global reach and rich channel mix,”added Vuković.

Customers increasingly want to message a business rather than call, so brands need to be where their customers are. Responding to this, Infobip integrated its SMS and WhatsApp channels with Microsoft Dynamics 365 Sales.

Businesses using Dynamics 365 Sales can now use Infobip to build personalized customer communication campaigns using text messages and benefit from WhatApp’s enhanced features such as graphics and video capabilities, added the statement.   

This includes sending personalized coupons to existing or potential customers to increase sales, collecting customer feedback to improve products and services, and sending bespoke event, appointment, or payment due date reminders, the statement explained.  

Data from a single-view dashboard allows users of Dynamics 365 Sales to have a complete view of customer communications across these new channels, where they can see sent and delivered message reports.  

Infobip has also integrated its WhatsApp channel with Microsoft Dynamics 365 Marketing, ensuring marketing teams in enterprise companies can interact with customers where they are most likely to engage.    

Azure customers will also have the option to use existing Azure credits, as part of the Microsoft Azure Consumption Commitment (MACC) program, to access Infobip’s cloud contact center solution Conversations.

Vincenzo Esposito, General Manager, Central & Eastern Europe, Microsoft, said, “Companies like Infobip add value by integrating their solutions with Microsoft Dynamics 365. This ensures that businesses, no matter where they are or their channel preferences, can harness the benefits of digital transformation. Together we are enabling omnichannel communication to deliver impactful business solutions.”