Ride-hailing company Uber, is celebrating 6 years in Ghana and its contribution to local economic growth and empowerment.
The company is now helping thousands of riders get rides across Accra, Kumasi, Cape Coast and Takoradi.
As part of celebrations, Uber ran a competition for drivers and rewarded the top six performers with prizes that included cash, vouchers and electronic appliances.
While digital entrepreneurship is flourishing in Ghana with over 60 digital platforms offering unique earning opportunities, Uber says it understands that access to finance to grow these independent businesses remains a challenge.
With this, Uber has worked to increase access to car ownership for drivers through its partnership with Moove, a vehicle solutions company where drivers have access to flexible rental and drive-to-own options.
“Drivers are at the heart of our operations, and we succeed when they succeed. We are aware that there are several other economic factors, including fuel price increases, which impact the cost of moving people and goods and we take the concerns of drivers seriously and actively engage on issues which impact their business,” explained Marjorie Saint-Lot, Country Manager for Uber in Ghana and Ivory Coast.
“In January, we lowered our service fee to 20%, followed by a trip fare increase across Kumasi and Accra to maximise earnings for drivers using the platform. Our commitment to them is to continuously find ways of maximising their earning potential while meeting the needs of riders,” Saint-Lot added.
Safety at the tap of a button
As the business continues to grow and the offerings increase in the region, Uber says safety continues to be a top priority. All Uber products carry the same door-to-door safety features such as driver in-app emergency button, Injury Protection, 24/7 support, including driver background checks and screenings.
Uber also launched Rider Selfies late last year. This intelligent safety feature works by prompting cash riders to share a selfie before requesting their first cash trip. This all takes place within a few seconds. The goal is to always provide innovative products and services to help improve the experience for the Uber community, the company said.
Saint-Lot concludes, “The country’s accelerated infrastructure development and entrepreneurial culture has inspired us to continue to provide people across Ghana with an affordable, easy and flexible choice to move around the city stress-free. We look forward to the exciting prospects presented by the opportunities in the country and we are eager to continue our work with stakeholders and policymakers to ensure that we drive our vision for urban mobility forward.”