MEA region PC market grows 11.3%

MEA region PC market grows 11.3%

The personal computing devices (PCD) market in Middle East and Africa (MEA) had a slight year-on-year decline of 1.5% in the first quarter of 2022, according to the latest industry analysis conducted by International Data Corporation (IDC).

Shipments in the PCD market, which is made up of desktops, notebooks, workstations, and tablets, totalled 6.0 million units in Q1 2022 across the MEA region.

“The decline primarily rooted from Turkey, where economic challenges such as inflation and the devaluation of the Turkish lira against the U.S. dollar have negatively impacted PCD affordability for end users, slowing down demand considerably,” says Fouad Charakla, IDC’s senior research manager for client devices in the Middle East, Turkey, and Africa.

“Looking at other key markets, South Africa saw strong year-on-year growth as previously unfulfilled orders continued to be met. The UAE and Saudi Arabia experienced modest year-on-year growth, while Israel suffered a significant decline,” added Charakla.

From a product category perspective, personal computing devices shipments across the MEA region were up 11.3% year on year. HP regained top position, while Lenovo placed second and Dell ranked third.

Middle East & Africa PC Market Vendor Shares – Q1 2021 vs. Q1 2022
CompanyQ1 2021Q1 2022
HP Inc28.2%26.8%
Lenovo25.1%22.0%
Dell Technologies16.9%16.7%
Others29.8%34.5%

IDC says the tablet market experienced a sharp decline of 20.3% year on year. Samsung continued to lead in terms of market share, while Apple climbed to second place, followed by Lenovo in third.

Middle East & Africa Tablet Market Vendor Shares – Q1 2021 vs. Q1 2022
CompanyQ1 2021Q1 2022
Samsung29.6%29.2%
Apple11.7%14.4%
Lenovo12.0%10.2%
Others46.7%46.2%