DX spending in META region to top $58 billion by 2025

DX spending in META region to top $58 billion by 2025

According to the International Data Corporation (IDC), digital transformation spending in the Middle East, Turkey, and Africa (META) region is set to double at an annual growth rate of 16.6%, topping $58 billion by 2025 and accounting for 40% of all ICT investments in that year.

“The COVID-19 pandemic has thrust us into a digital-first world, where new digital habits are reshaping consumer behaviour. At the same time, end-user organizations are taking a digital-first approach to products, services, customer and employee experiences, and operations,” said Crawford Del Prete, global president at IDC.

“For these organizations, accelerating the journey to becoming a digital enterprise is essential not only for navigating the uncertainties brought about by the pandemic but also for thriving in the future,” he added. 

With end users across the META region increasingly embracing this new approach to business — leveraging advanced technologies to drive innovation, transform their products, and facilitate critical business outcomes — IDC believes that technology providers need to ramp up their capabilities to address their evolving needs.  

“Building a portfolio that has a significant share of advanced technologies such as cloud, IoT, AI, and edge computing, developing business-outcome-focused conversations with customer executives, strengthening skills in advanced technologies, deepening industry knowhow, and fostering an innovation mindset will all be essential competencies that tech providers need to develop if they are to sustain and increase customer wallet share in the digital-first world,” continues Del Prete.

Also commenting, Jyoti Lalchandani, IDC’s group vice president and managing director for the META region said, “As different parts of the region take varied paths of recovery from the pandemic — some more uneven than others — organizations in all industries will strive to develop resiliency by aggressively leveraging technologies such as cloud, AI, digital infrastructure, IoT, and security, among others.” 

“As digital innovation scales up and industry ecosystems converge during the post-Covid recovery, technology providers need to position themselves to tap into significant new growth opportunities and unearth ways to create new customer value,” he Concludes.