ImaliPay taps Cellulant to drive financial inclusion for Africa’s gig workers

ImaliPay taps Cellulant to drive financial inclusion for Africa’s gig workers
IMAGE: (L) Tatenda Furusa, co-founder and CEO of ImaliPay (R) Sanmi Akinmusire, co-founder and COO of ImaliPay.

Financial platform ImaliPay, has come together with pan-African payments company Cellulant, to make financial transactions in Kenya and Nigeria easier through advanced payments infrastructure and solutions.

According to a statement, the partnership is aimed at improving gig workers’ experience whilst making and receiving payments.

It will also further drive financial inclusion by allowing ImaliPay users to access financial services quicker through Cellulant’s payment rails.

“Most of the financial services provided today are not designed with the gig workers in mind and our aim at ImaliPay is to build an ecosystem where gig workers can create a safety net around their work through savings, credit,  and insurance that drives their productivity and economic empowerment,” said Sanmi Akinmusire, co-founder and COO of ImaliPay.

Also commenting, Tatenda Furusa, co-founder and CEO of ImaliPay, said, “Our partnership with Cellulant is an important step in our journey to improve the financial health of gig workers on the continent by leveraging Cellulant’s payment infrastructure to offer our customers an easy way to make and receive payments.”

The partnership is serendipitous for the two co-founders who are both alumni of Cellulant, having worked at the company between 2013 and 2020. The founding duo continues to contribute to the African fintech growth story.

ImaliPay’s most recent accolade is receiving funding from Google through its Google for Black Founders Fund.

Regarding the partnership, David Waithaka, Group Chief Business Officer at Cellulant said “At Cellulant, we’re driven by our belief to provide solutions to everyday challenges across Africa by digitizing payments for various value chains.”

“For us, it’s about what people, businesses and communities can do when the movement of money becomes seamless, dependable and more transparent. We’re proud to partner with Imali Pay, with whom we have shared values and ambitions, to grow the gig economy in Africa,” concludes Waithaka.