iPhone manufacturer Apple Inc. has unveiled a range of new iPhones at a product launch event, as the company seeks to attract consumers with major upgrades to the camera and processor in lieu of design changes.
The company launched the new models — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max which look similar to the iPhone 12, but include a smaller display cutout at the top of the screen, faster chips and upgraded camera systems.
Apple is counting on the new phone and a slew of other upgraded devices — including bigger watches and speedier iPads to fuel growth.
The iPhone, the company’s flagship product, generated $137.8 billion for Apple in 2020, about half of its revenue. It also helps fuel sales of services, accessories and other products, like the Apple Watch, reports Bloomberg.
The new iPhone models include the A15 Bionic processor, which Apple says is 50% faster than chips in competing smartphones, and new features to enhance artificial-intelligence tasks, such as processing photos.
Cameras on the iPhone 13 and iPhone 13 mini, meanwhile, capture improved pictures in low light and at night and can better handle wide-angle shots, Apple said during the event.
The company showcased other new camera features on the device, including Cinematic mode, which is essentially Portrait mode, but for video. The feature sharpens subjects in the foreground, but blurs backgrounds.
On the iPhone 13 Pro and Pro Max, Apple is adding a feature called Macro Photography that allows for sharper close-up photos. And there will be an option dubbed Photographic Styles that can enhance colours and tones in photos automatically, using artificial intelligence. The Pro models will be able to take ProRes video, a far higher-quality format.
The iPhone’s screen sizes remain 5.4 inches, 6.1 inches and 6.7 inches, depending on whether a user chooses the mini, standard or Pro Max models. But the displays on the iPhone 13 Pro and Pro Max are 20% brighter and include ProMotion, a dynamic refresh rate system. That allows for higher frame rates, smoother scrolling and improved gaming.
The new models also include custom antennas for 5G, a speedier wireless network that telecom companies are still building out. Apple said it expects over 200 carriers and 60 countries and regions to support 5G by the end of the year. Apple first added 5G to the iPhone last year with the iPhone 12.
The phones have beefier batteries as well, with 1.5 hours of extra charge coming to the iPhone 13 mini and 2.5 hours of more battery life coming to the standard iPhone 13.
The iPhone 13 mini will cost $699, with the iPhone 13 priced at $799. Apple also is doubling the entry-level storage capacity to 128 gigabytes and adding a new 512-gigabyte configuration. The iPhone 13 Pro starts at $999, while the Pro Max costs $1,099 and up. There’s also a new 1-terabyte option for the Pro models.
The iPhone 13 Pro and Pro Max come in a new Sierra Blue color, which is a lighter shade than last year’s Pacific Blue.
The new phones will run iOS 15, an update launching this month with improvements to home screen widgets, new features in the Maps and Messages apps, updated privacy controls, and enhancements to the web browser, FaceTime, Wallet app and health tracking. ©Bloomberg – Edited by TechMetro Africa