Chinese smartphone manufacturer Xiaomi, has pipped Apple to second place for the first time ever in Q2 smartphone shipments with a 17% market share, closely trailing market leader Samsung who had a 19% share.
This according to the latest statistics released by independent analyst company firm Canalys which also showed that global smartphone shipments increased 12% in the period.
Apple was third, with 14%, while Vivo and Oppo maintained strong growth momentum to complete the top five.
“Xiaomi is growing its overseas smartphone business rapidly,” said Canalys Research Manager Ben Stanton. “For example, its shipments increased more than 300% in Latin America, 150% Africa and 50% in Western Europe. And as it grows, it evolves.”
He added that Xiaomi, “is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively.”
Stanton further stated that it is Xiaomi’s major priotrity this year is to grow sales of its high-end devices but that it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.
“All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor,” concludes Stanton.