Ride hailing company Uber, is celebrating five years since it launched operations in Ghana and creating over 6000 job opportunities, coupled with a number of achievements along the way.
Despite the challenges brought by the COVID-19 pandemic on economies in Africa and globally, Ghana’s economy showed signs of early recovery in the second half of 2020, which can be attributed to strong performances in key industries and sectors such as transportation, noted a statement.
Uber used this pandemic situation to adapt their technology and work with communities in need, while ensuring drivers kept earning. The ride hailing firm launched Uber Connect, a contactless delivery offering which allows users to send much-needed packages to family and friends.
Uber also saw a trend where small businesses have been making use of the offering to reach their customers. The company also partnered with Safe Space Foundation and Free Lunch to sponsor rides for frontline workers, as well as victims of domestic violence at the onset of the pandemic, said the statement.
“We are committed to keeping riders moving and drivers earning and we continue to unlock opportunities through the Uber platform in Ghana. It has been an exciting journey over the past five years and we are honoured to have made a change in the lives of our communities.”
Uber’s goal is to tailor its offering to suit the needs of consumers, while ensuring that every rider can enjoy the convenience and safety of each trip. In addition to improving mobility options, the company has also introduced safety tools at users’ fingertips such as the Safety Toolkit.
The firm has further developed safety mechanisms in response to COVID-19, including a pre-trip safety checklist, a world-first mask recognition technology and a 14-day financial assistance to drivers who have been quarantined by a medical professional due to COVID-19.
Uber has increased access to car ownership for driver-partners through their most recent partnership with Moove, a vehicle solutions company.
“What we love most about this Uber’s partnership is that it will ensure that 50% of drivers are women, empowering them whilst also providing peace of mind when it comes to safety, explains Jessica Poku, Country Manager for Uber Ghana.
“We’re really excited to be #MovingGhana. We are inspired by the country’s rapidly developing infrastructure and spirit of entrepreneurship and we look forward to continuing to provide people across Ghana with an affordable, easy and flexible choice to move around the city safely and reliably,” concludes Poku.