MTN extends Business App of the Year Awards across Africa

MTN extends Business App of the Year Awards across Africa

Entries for the 2021 MTN Business App of the Year Awards are now officially open. The competition, now in its tenth year will see winners walking away with a whopping R1 million ($70,000) in prize money, the highest ever.

The awards offer home-grown app developers an opportunity to showcase their innovative talents and be recognised in their work as they offer solutions to personal and business needs.

MTN says whilst many of the categories remain the same, two new categories have been added to the Awards. This includes the Campus Cup, for students aged between 18 and 24 years currently enrolled at accredited tertiary institutions. In this category, the developer of the most outstanding app will win R100,000 ($7000) in prize money.

The Best African Solution is the second new category added to MTN Business App of the Year Awards. MTN says this is going to make the Awards bigger and broader this year as it opens up the competition to the rest of Africa for the first time.

To qualify, app developers and coders have to be living outside of South Africa, but within an African country and their app needs to be developed locally within their region.  

Speaking, Kholofelo Magagane, Head of Marketing: MTN Business said, “Everyone deserves the benefits of a more connected life, which is why MTN continues to spearhead digital transformation through its continued sponsorship of the MTN App of the Year Awards.”

He added, “These awards nurture entrepreneurship by providing a platform for developers to be recognised, and the opportunity to make a meaningful living from their passion projects. They also provide solutions for some of South Africans’ most pressing business and personal needs”. 

For the second year running, Huawei will be part of the Awards with Category 15, which is reserved for apps that were developed for the Huawei App Gallery, are HMS compatible or have integrated an HMS toolkit. 

“The opportunities really are endless – as endless as South Africans imaginations, and their determination to overcome every obstacle in their path with passion and creative energy. It’s this combination that’s sure to see many more successful South African and African app-based businesses emerging – and we’re only too glad to have created platforms that can help them succeed,” Magagane says.  

This year saw MTN Business further their efforts in championing app development in South Africa by once again running the MTN Business App Academy, a six-week virtual coding programme, which culminates in a 72-hour MTN Business Hackathon. Solutions developed during the hackathon are entered into the category of Best Hackathon Solution.  

2021 MTN Business categories include:  

  • Best Consumer Solution 
  • Best Women in STEM (Science, Technology, Engineering and Math) Solution  
  • Best Enterprise Solution 
  • Most Innovative Solution 
  • Best Gaming Solution 
  • Best Health Solution 
  • Best Agricultural Solution 
  • Best Educational Solution 
  • Best Financial Solution  
  • Best Hackathon Solution  
  • Best “South African” Solution  
  • Best Campus Cup Solution 
  • Best African Solution 
  • Huawei Category 15 

Application submissions close on 9 August 2021 and category winners as well as the overall winner will be announced at the MTN Business App of the Year Awards being held virtually on 16 September 2021.

To enter go to https://www.appoftheyear.co.za/submit/