Coca-Cola to open new digital delivery hub in South Africa

Coca-Cola to open new digital delivery hub in South Africa

Beverages giant Coca-Cola is set to open a new digital delivery hub in Johannesburg, South Africa, as the company continues with its digital transformation drive.

The company says, Johannesburg hub is one of six strategically located hubs worldwide and serves as the latest example of Coca-Cola’s savvy investment in its global digital network.

With preparations to open the latest Coca-Cola digital delivery hub in Johannesburg in full swing, it brings with it job creation for the locals.

Coca-Cola says the initial recruiting will focus on the data and analytics front, followed by software engineers and developers to fortify the diverse talent landscape.

Sue Liderth, Vice President, Regional Delivery for Europe, Middle East, and Africa regions said, “We are looking for people who want to be part of building something – creating a strong community from the ground up. That kind of experience instills a lot of pride – not only in one’s work, but also for the company and the communities in which we work, live, and serve.”

Like other service centres, this latest digital hub will focus on using digital insights, business intelligence, analytics, and smart digital marketing to enhance the customer and consumer experience.

In June, Coca-Cola opened a new digital hub in Dublin, which the company says will play a supporting role in Africa’s maturation process until Johannesburg is equipped to take on the local challenges and unique offerings that ultimately yield innovative, scalable solutions.

The company says each digital delivery hub offers opportunities to learn, grow, and contribute to Coca-Cola’s journey to be a cutting-edge technology leader. “Africa brings yet another dimension to the tech scene and complements the diverse, yet focused global initiative,” Coca-Cola said.