Infobip launches WhatsApp for Business API in Botswana

Infobip launches WhatsApp for Business API in Botswana

Cloud communications company, Infobip, has joined hands with Botswana based Redbullet to enable the firm to provide an automated WhatsApp for Business API channel to its customers.

Redbullet provides omnichannel solutions to enterprise customers in the local market and specialises in delivering communication solutions such as SMS, bulk SMS, premium SMS and in partnership with local mobile network operators.

Commenting, Bakang Sebele, Managing Director/Co-Founder said, “WhatsApp for Business is a fairly new technology in Botswana, but most people here use WhatsApp as their preferred channel of communication. It made sense to extend our services and offer WhatsApp for Business API as part of our omnichannel solution.”

Redbullet provides omnichannel solutions across a wide range of sectors, including insurance, retail, healthcare and parastatal and Sebele says that interest in the WhatsApp for Business API channel has been robust since Redbullet included it in its solution bundle.

Matthew Botwood, Enterprise Sales Manager at Infobip noted that through the partnership, Redbullet had already received positive feedback on how it has delivered a fully automated enterprise-class WhatsApp Chatbot in a matter of weeks rather than months.

“Clients have also managed to take a massive step in delivering on their Digital Transformation (DX) strategies without needing to invest heavily in new infrastructure or redesign existing processes,” adds Botwood.

While Redbullet will initially target the Botswana market with the WhatsApp for Business API solution, it also plans to eventually target the Namibian market, where it already has a healthy customer base.