Vodacom Tanzania, has signed a fintech partnership to integrate M-Pesa mobile money platform and Mondia Pay, creating a new payment option for users to access Mondia’s suite of online content on its network.
The partnership sees Mondia Pay connect Africa’s most successful mobile money service M-Pesa, with Africa’s leading provider of online digital entertainment, Mondia.
“This new M-Pesa payment option, enabled by Mondia is a critical component of our digitisation agenda and increases accessibility for our customers to the Mondia digital services offering,” Vodacom Tanzania’s Director for Digital Services Nguvu Kamando.
Currently, over 7 million Vodacom Tanzania customers who are using Valued Added Services (VAS) and digital services, can make use of their airtime balances via SMS and USSD to subscribe to Mondia digital services including PlayInc., MyMuze, Vodacom Premier league, as well as many other news and entertainment services.
Simon Rahmann, CEO of Mondia Pay said, “We are extremely proud of our efforts to enable customers across Tanzania to benefit from Mondia Pay’s integration of M-Pesa as an additional payment option.”
With the new Mondia Pay and M-Pesa payment option, users now have a safe, secure and convenient payment method connecting them to some of the best content, from sports and movies to music and games.
According to a statement, the partnership also shows the growth potential for innovative fintech and content collaboration, and opportunities for Mondia’s premium partners and merchants to access new markets and revenue opportunities
Africa is experiencing a fintech explosion, with digitalisation coming of age in many countries as connectivity and access to devices expands and the pressures of COVID-19 shifting more consumers online. According to the GSMA, two-thirds of global mobile-money transactions are driven by sub-Saharan Africa.