Vodacom, WWF scale up partnership to help conserve oceans

Vodacom, WWF scale up partnership to help conserve oceans

Vodacom Group has reinforced its partnership with the World Wide Fund for Nature (WWF) South Africa with a goal to help restore and conserve healthy oceans and ensure the sustainable production and consumption of seafood.

The Vodacom, WWF partnership aims to build a critical mass of informed seafood consumers who will increase demand for sustainable seafood and help safeguard the oceans.

A statement to the media said, Vodacom is committed to the Sustainable Development Goals (SDG) by using digital innovation to address sustainable patterns of consumption and production and  to conserve the oceans.

According to the Food and Agricultural Organisation (FAO), more than a billion people around the world rely on seafood as their main source of protein, and more than 300 million are directly or indirectly employed by the fisheries sector.

“Due to overfishing, illegal and unregulated fisheries, and the impact of climate change and pollution, our oceans are in peril with many species completely depleted. It is clear that large-scale environmental and socio-economic interventions are needed to mitigate the effects of climate change and overfishing,” says Takalani Netshitenzhe, Chief Officer for External Affairs at Vodacom SA.

Critical to the WWF partnership is leveraging the power of technology to enhance awareness and ocean literacy while encouraging pro-environmental decision-making and action says the statement.

Vodacom will use its technological capabilities to digitalise educational resources and launch a fish identification application for learners and in training WWF-South African Sustainable Seafood Initiative’s (WWF-SASSI) chefs.

The partnership with WWF South Africa further contributes to the Vodacom ICT strategy and commitment to education by empowering future leaders to make informed and environmentally sound decisions that will have a positive impact on the environment.

The WWF-South African Sustainable Seafood Initiative (WWF-SASSI) is a flagship ocean conservation programme that has been running for 16 years. The programme is based on behaviour change solutions to encourage consumers to make more informed and sustainable decisions when choosing their seafood.