Hubtel inks deal with VISA for eCommerce expansion in Ghana

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Global payments technology firm VISA, has partnered with Hubtel, Ghana’s leading eCommerce company, to expand access to seamless payments on its platform.

According to a statement, the Visa, Hubtel partnership will provide consumers with access to more merchant services on Hubtel’s eCommerce platforms.

It will also allow Hubtel to explore further innovative payment services such as “tap to phone,” amongst others, to reduce the dependency on cash, especially among small businesses. 

Due to the COVID-19 pandemic, the shift to eCommerce markteplaces for purchasing goods and services saw an increase in the usage of digital platforms for payments.

In partnering with Visa, Hubtel’s merchants will be able to access payments made by customers in real-time avoiding delays sometimes experienced in the settlement process. In addition, consumers can count on Visa’s trusted security tools and solutions to make their transactions secure, says the statement.

“Working with Hubtel is part of our overall strategy to eliminate barriers to global commerce for merchants and consumers. Through this partnership, we aim to help them navigate the exciting opportunities in payments, develop game-changing products that address real consumer challenges, and enhance their speed to market,” says Adoma Peprah, Country Manager for VISA Ghana.

Also commenting on the partnership, Alex Bram, CEO Hubtel said, “Payments are the core of our business which is why we have collaborated with Visa to continue delivering convenient, secure and seamless payment capabilities to our customers who have embraced eCommerce in the wake of the pandemic.”

Since 2005, Hubtel has delivered billions of business-critical SMS messages and pioneered mobile banking and online payments in Ghana.