Clickatell, a mobile communications and chat commerce services provider has unveiled a new product called Chat Flow, which enables businesses to manage chat commerce across multiple channels.
According to a Clickatell statement, chat flow allows companies to deploy turnkey user experiences with little or no-code requirements using popular chat apps. It also slashes the time to market and brings tangible returns almost immediately.
Commenting on the launch, Jaryd Raizon, Country Manager at The Knowledge Trust said, “Clickatell’s Chat Flow product has enabled us to build bots that allow our members to get interviewed autonomously on their own time and from the comfort and safety of their home. This is just the start, and we’re excited to deploy more solutions through Chat Flow.”
Recent research has shown that Chat Flow’s app-like functionality on trusted chat channels, which provides consumers with in-depth product information, issue resolution, and the ability to interact and make purchases within a chat conversation, is timely and highly valued.
Research also shows that 54% of consumers have used a chat app to talk to a business, with younger generations doing so at even higher rates.
While Chat Flow delivers all the efficiencies that come with communications in chat and automation, it also facilitates the seamless handover to human service agents, if customers want this, the statement noted.
Clickatell Chief Product and Technology Officer Jeppe Dorff, explained that, “Businesses can reduce customers’ frustrations that come with waiting in a queue or being placed on hold by engaging with them in their preferred chat apps. Chat Flow makes it easy for brands to deploy Chat Commerce and support their customers’ interactions as they search for and learn more about products and services, resolve queries and disputes, place orders, make purchases, and track or return their orders in chat.”
“Chat Flow is a low-risk, high-reward solution that gives organizations access to all the benefits of Chat Commerce in an environment that has been designed to allow them to remain agile and responsive to external changes,” he added.
Chat Flow is a web-based workflow building and management tool that allows businesses to quickly and easily make their brand visible on the chat channels their customers are using. Chat Flow enables businesses to easily modify the customer experience as required. It significantly reduces the time to get new, innovative Chat Commerce experiences to market.
