Everlytic expands its channel partnership programme across Africa

Everlytic expands its channel partnership programme across Africa
Image: JD Engelbrecht, Managing Director, Everlytic

South African multi-channel bulk messaging service provider, Everlytic, is expanding its footprint in Africa and Europe through its recently launched Channel Partnership Programme, where it seeks to partner with like-minded businesses and agencies.

The technology company, which has been ranked the fastest-growing tech company in South Africa and the third fastest in Africa by Deloitte, has targeted South Africa, Africa, United Kingdom, Western Europe, and Scandinavia as areas of focus for partners with customers who have a need for a bulk and targeted, automated digital messaging solution.

The company has previously been involved in the international market servicing customers in various sectors – but expansion had never been a focus until now.

“We are looking to identify channel partners selling related solutions to their existing clients who might have a need to communicate with consumers across multiple direct channels whether in bulk or through targeted automation. Our value proposition is simple: we share upwards of 20% of all qualifying monthly recurring receipts with partners, whilst we take care of the tech, support, service, billing, and our sales specialists sell with you and empower you with everything you need,” explained JD Engelbrecht, Managing Director, Everlytic.

In the South African technology industry, Everlytic has grown to employ over 70 employees and software developers, with offices in both Johannesburg and Cape Town.

The company’s track record with enterprise customers spans various sectors and industries and has become synonymous with excellent customer support, which stems from a personal, transparent relationship with every customer. When working with new channel partners located abroad, support will be provided by the well-versed South African-based Everlytic teams.

“We believe that our marketing and automation software solves customer pain points that are universal – and our bold approach to harnessing data to drive engagement and enable customers to create personalised, impactful content is widely applicable in markets around the world,” added Engelbrecht. “Our customers have come to expect advanced functionality, customised solutions and a close working relationship, at a price point that makes it both affordable and sustainable in the long term. Customers very rarely leave us – we are strategic partners to our customers.”

Having become a major player within marketing and automation technology in South Africa, Everlytic has taken the natural next step to seek forward-thinking channel partners across geographies.