South African security startup AURA expands into Kenya

South African start-up eyes Nigeria, Mexico expansion
Warren Myers, Chief Executive Officer at AURA

AURA, a South African security and medical response platform has announced its expansion into Kenya, through a partnership with KK Security, that will make its services available in Nairobi and Mombasa.

According to AURA CEO Warren Myers, the company aims to ‘address the fragmented and idle response capacity’ in Kenya while making their services affordable and widely accessible to all.

The Kenya business will be led by new General Manager, Hilary Itela, who will be responsible for growing the AURA business footprint across the region.

“I look forward to shaping a business that will contribute to the safety and security of the community and create employment opportunities that positively impact the economies in which we operate,” said Myers.

“Kenya has a strong, but fragmented private security and emergency medical industry,” noted Myers. “It provides an ideal opportunity for AURA to create an effective and efficient response network. Similar to South Africa, Kenya is plagued by significant crime issues, in particular, road safety, street crime, home invasions, burglaries and carjackings.”

With a high smartphone penetration rate, Myers says they will be able to provide users with affordable and accessible on-demand security and medical response and help keep people in those areas safe.  

In 2021, AURA will be focusing on further global expansion in territories with similar inefficiencies to South Africa.