Vodacom, Mondia launch distinctive maternal health service in DRC

Vodacom's data price cut, was it enough?

Telecoms operator Vodacom DRC, and Mondia, a mobile technology have launched the Mum and Baby maternal health service across the Democratic Republic of the Congo (DRC).

The mobile health intervention service is free-of-charge and provides Vodacom DRC subscribers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers.

Mum and Baby leverages Mondia’s extensive networks and expertise in content production and curation and is available in French and a local language. It also includes expert articles, videos and information-sharing SMS messages. 

A Vodacom DRC spokesperson said, “Mum and Baby has become our flagship health and wellness brand focusing on motherhood. We are proud of the way in which it contributes to our vision of building communities, bringing health solutions to more lives and promoting good health outcomes.”           

Future enhancements on the service will provide interactive tools including a due-date calculator, an immunisation calendar, medication reminder, medication safety information and other health tools and services.

The Mum and Baby service provides positive socio-economic benefits in the geographies in which it operates. In a recent KPMG survey conducted to understand the impact of the Mum and Baby service:

  • Over 95% of respondents reported that they found the SMS messages received useful or very useful for learning new information about their own and their child/children’s health and wellbeing.
  • 98% of respondents agreed or strongly agreed that they had taken actions to improve their child’s health as a result of the information provided through the Mum and Baby service; and
  • 98% of pregnant women and mothers surveyed agreed or strongly agreed that they had taken actions to improve their own health as a result of the information provided through the Mum and Baby service.

Mondia’s Group CEO, Dr Amadeo Rahmann, said of the partnership, that “accessing healthcare services in Africa can be challenging, and Mum and Baby provides a free and convenient way of accessing instant expert advice where it is most needed.”

According to the World Health Organization, each year around 300 000 African babies die on the day of their birth, most often as a result of inadequate educational maternal and neonatal care.

Launched in South Africa in 2017, the Mum and Baby service had 1.2 million registered subscribers as of August 2018. The next rollout of the service will take place across Lesotho later this month.