Smartphone market bounces back

Smartphone market bounces back

The worldwide smartphone market continued to improve in Q4 of 2020 (4Q20), returning to familiar ground with 4.3% year-over-year growth.

The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker data shows that smartphone vendors shipped a total of 385.9 million devices during the quarter.

While the full year 2020 declined 5.9% compared to 2019, the progress toward market recovery has been impressive and IDC believes the momentum heading into 2021 will remain strong.

Nabila Popal, Research Director at IDC said, “There are a lot of elements at play that are fueling the smartphone market recovery that include pent-up demand, continued supply push on 5G, aggressive promotions, and the popularity of low to mid-priced phones.”

“Vendors also seem to be better prepared for the second lockdown, ensuring they have the right channel set up ready to fulfill orders and reach the end consumer,” added Popal.

He noted that lockdowns also have people spending less on areas like leisure, travel, and dining out – and smartphones are benefitting from this. In addition to all these factors, the fast recovery and resilience of the smartphone supply chain also has to be given some credit.”

In terms of vendors, the IDC says there was a clear shift among the Top 5 with Apple delivering a phenomenal performance in 4Q20, returning to the number 1 position with 90.1 million devices shipped, driven by the success of the iPhone 12 series.

Samsung moved to number 2 with 73.9 million device shipments and 19.1% market share. With the continued success of the A series and growth in nearly every region, Samsung saw year-over-year growth of 6.2%.

Xiaomi finished the quarter in the third position with shipments of 43.3 million and 11.2% market share while OPPO was fourth with shipments of 33.8 million and 8.8% market share.

Huawei fell to the number 5 spot with shipments of 32.3 million and 8.4% market share as the company continues to suffer under the weight of U.S. sanctions and saw a dramatic year-over-year decline of 42.4%.