Pivotal Data, Infobip partner for WhatsApp Business API integration

Infobip launches WhatsApp for Business API in Botswana

Infobip, a global cloud communications, has signed up Pivotal Data under its Partner Connect Programme which will see the latter Pivotal Data integrate Infobip’s WhatsApp Business API and SMS solutions into its contact centre and Customer Experience (CX) offerings.

Pivotal Data is a specialist provider of contact centre, CX and enterprise communication solutions and assists organizations by consulting, implementing and managing solutions that simplify complexity in order to create agile, customer-centric organizations.

According to Corne Grobbelaar, Product Development Executive at Pivotal Data, the partnership will allow the group to resell the WhatsApp Business API and SMS solutions to enterprises that want to provide a single platform via which their customers can communicate with them.

“This is a boost for our contact centre solutions, which can deliver the flexibility to our customers who want to add these digital channels to their offerings,” he said. 

He explains that the WhatsApp solution is particularly important in the South African context, as companies continue to implement their digital transformation strategies, and seek to provide digital channels that make it easy for their customers to communicate with them over chat platforms.

Grobbelaar said that Pivotal Data’s decision to partner with Infobip was based on Infobip’s enterprise footprint and the company’s ability to provide accessible, innovative communication technology enabling partners to grow and innovate.

“We needed an enterprise carrier and provider to partner with, who could deliver these solutions at scale. The WhatsApp for Business API solution allows customers to deliver messages, campaigns, and broadcasts over different digital channels. This is very powerful,” added Grobbelaar.

Also commenting, Shaun Van Rooyen, Strategic Accounts and Partnerships Manager at Infobip, said the partnership is a perfect fit, underpinned by Pivotal Data’s strong track record in the contact centre and CX space.

“It has been a great pleasure to work with Pivotal Data on this project. The company has long been earmarked as a strategic contact centre application provider and an excellent partner for Infobip” concluded Van Rooyen.