Ghana, Nigeria Satellite TV adoption rises – Study

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A study conducted by SES a global content connectivity provider has shown some significant increases in the uptake of satellite TV reception in Nigeria and Ghana in 2019.

The results of SES’s annual Satellite Monitor survey, revealed an increase of 23% in Nigeria and 19% in Ghana and a relatively steady increase in the penetration of satellite TV across other parts of Africa.

The study also showed an increase in SES television reception reach from 33 million African households in 2018 to 35 million households in 2019.

In Nigeria, the Satellite Monitor results revealed that satellite TV reception was the choice for 11.8 million households in 2019, a 23% increase compared to 2017, and a further 4.7 million in Ghana, up by 19% from 2017. The study also highlighted that High Definition (HD) TV sets are becoming increasingly popular, already present in approximately 50% of Ghanaian and Nigerian homes.

ther television reception modes in Nigeria and Ghana currently include terrestrial, cable and IPTV. According to the latest survey results, satellite TV is steadily gaining popularity as the TV reception mode of choice in both markets, with 70% of TV homes in Ghana and 33% of those in Nigeria opting for satellite in 2019 – an increase from 64% and 27%, respectively, compared to 2017.

The Satellite Monitor results show that SES also increased its reach across the broader African continent. In addition to the growth of homes reached in Nigeria and Ghana, the study shows that SES’s satellites reach 11.6 million homes (satellite and terrestrial) in anglophone West Africa; 6.2 million satellite homes in francophone West Africa; 17.7 million homes (satellite and terrestrial) in sub-Saharan Africa; and 0.9 million satellite homes in East Africa.

“The results of our annual Satellite Monitor market research demonstrate that satellite continues to be the optimal infrastructure to deliver hundreds of TV channels and in high picture quality too, while offering an affordable solution in the transition from analogue to digital TV,” said Clint Brown, Vice President of Sales and Market Development for SES Video in Africa.

The SES annual market research offers a comprehensive and in-depth analysis into the TV market in each country it surveys and is designed to assess the development of TV reception modes and SES’s total reach in the market, as well as to serve as a benchmark for the TV and satellite industry.

Ghana and Nigeria were the main surveyed African countries as they stand as the most dynamic and highly penetrated TV markets in sub-Saharan Africa and have been surveyed by SES since 2015.